SALM TEAM 
Jack Black is thrilled to announce the release of their first limited-edition release of the year: the Fresh Hop IPA, brewed with whole-cone Southern Passion hops. This highly sought-after beer is only available once a year during the hop harvest window, and showcases the full freshness, flavour, and aroma of late addition hops. The unique label design adds to the beer’s iconic status, making it a must-have for craft beer enthusiasts and newcomers alike. The Fresh Hop IPA is available for purchase online, from Jack Black’s Taproom (where it’s also available on tap), and at selected retailers in Cape Town, Johannesburg, and Pretoria.
Jack Black’s Head Brewer, Nico du Plessis, shares the special process behind this year’s brew, starting with a journey to the Hop Farms in George to pick the freshest hops straight from the vine. The team learned about the extensive process of producing pelletized hops, then witnessed the harvesting of the Southern Passion hops they ultimately chose for the brew. He explains, “We decided to go with South African-bred Southern Passion for their unique, complex, and aromatic properties. Usually, the aroma profile of Southern Passion hops includes passion fruit, melon, litchi, and guava but because we went to get fresh cone hops, other aromas like fresh cut grass, summer rain and earthy tones also come through.”
After getting the cones from George, the trip to Jack Black began so that they could brew on the same day in order to keep the hops as fresh as possible. The decision was made to keep the malt aroma subtle to let the hops take centre stage, resulting in a crisp mouthfeel and a beautiful bitter finish.
The pricing of bottles for this year’s release is as follows:
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Bottle: R32.50
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6-Pack: R174.99
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Case: R650.00
Order yours online here, email ordersa@jackblackbeer.com or call 0214474151. Alternatively, you can purchase Fresh Hop IPA from Jack Black’s Taproom or at one of our listed stockists. Keep an eye out for more limited-edition releases throughout the year by following Jack Black on Instagram or Facebook.
Diana Kinyanjui 
Dj Chilu 
