Think of an iconic South African brand, one that’s synonymous with snacking and which provides the most satisfying crunch in every bite. You’re probably thinking of Simba Chips, one of the country’s most beloved brands and a snack staple in every home.
“Simba Chips has held a special place at get togethers – whether braai, birthday celebration or picnics – for generations. Always there to satisfy Mzansi’s cravings with delicious snacks that Roarrrs with flavour and evoke a true sense of home” says Tongase Dhlakama, Marketing Manager: Potato Chips Category at PepsiCo South Africa.
As South Africans don their vibrant cultural colours this Heritage Month, we also pay homage to the foods and flavours that reflect the shared cultural pride of our beautiful nation.
A legacy of flavour
Founded in 1957, Simba is rooted in South Africa’s heritage, embracing the country’s diverse culinary traditions. The brand has introduced flavoured chips like Chakalaka, Mrs. H.S. Balls Chutney, and Smoked Beef, honouring the tastes beloved by South Africans. As South Africans, we know all too well the magic we can make when we come together, and so Simba collaborated with KFC to create the Simba KFC Zinger Wings and Simba KFC Original Recipe flavoured Chips, which have both made waves in the local snacking industry.
Creating the link to cherished memories
For many, a bag of Simba isn’t just an impulse buy – it’s a link to cherished memories and a celebration of tradition. “These flavours represent our commitment to honouring South Africa’s cultural diversity and reminding consumers that they are part of our shared heritage” concludes Dhlakama.