Hendrick’s Gin Introduces the Ginbledon Home-Hosting Experience with Buhle Samuels
Diana Kinyanjui 
Hendrick’s Gin invites South Africans to embrace the spirit of tennis season with a delightfully-peculiar twist. Whether you’re tuning in for the world’s most iconic matches or simply gathering with friends for an afternoon of elegant revelry, Ginbledon is your ticket to hosting with charm, wit, and cucumbered finesse.
Sophisticated, eccentric, and never one to serve straight down the line, Buhle Samuels is the muse of Ginbledon – a lover of performance, peculiar pleasures, and botanical brilliance. From fashion-forward whites to G&Ts garnished with style, she embodies the Hendrick’s way: where the court is wherever you sip.
“Ginbledon is about creating a beautiful moment out of the everyday,” says Buhle. “It’s less about the rules of tennis and more about the rituals of delight – friends, drinks, snacks, and a little eccentricity.”
What is Ginbledon?
Ginbledon is a celebration of this year’s tennis-watching season, reimagined through the curious world of Hendrick’s. Swap ordinary mixers for cucumber and rose, trade beer for botanical blends, and bring an air of theatre to your next viewing moment.
Whether you’re watching courtside highlights, hosting a garden screening, or simply enjoying an elegant drink with your weekend sports ritual – Hendrick’s turns any gathering into a charming affair.
A Nod to the Greats
Every year, tennis enthusiasts across the globe turn their attention to the grass courts of a certain esteemed tournament – a spectacle of white outfits, strawberries, and style. Ginbledon is Hendrick’s homage to that world – but with our signature twist of the unusual.
Because watching the game is one thing. Watching it with a teacup of gin and a cucumber sandwich? That’s a Ginbledon moment.
SALM TEAM 
