Multi award-winning Television personalities Innocent Kalauka “Smooth IK” launches a new book “SOCIAL MEDIA THE NEW MASK”

Joe Alex August 23, 2025

All is set for the highly anticipated book launch by one of Zambia’s celebrated and multi -winning Television personalities Innocent Kalauka. Smooth IK, name adopted from his signature TV Talk Show Smooth Talk, Innocent, now wants to shock his audiences with yet another talent of book authoring.

Moving with time and trends, IK will be launching his first book entitled ‘Social Media: the New Mask.’ In his New Mask book sub- mission, Smooth IK smoothly peels back the glossy filters of online life to reveal the truth behind the posts, likes, and hashtags. Written with wit, clarity, and a deep understanding of media culture, the book takes readers, especially young people, on a guided tour through the highs and lows of living in the digital age.

The book tackles a wide range of relevant and relatable topics, including psychology of online identity and a major reason why many present a polished version of themselves online and how it affects self-esteem. He goes further to outline Cyberbullying and its silent impact on students and how to fight back with resilience.

Advertisements

It is quite a lot that one needs to flip a page and the next to understand what kind of social media mask is wearing. At its core, Social Media – The New Mask challenges readers to take control of digital lives, protect their mental space, and remember that behind every screen is a real person with real feelings.

Going for the launch at Twalumba Lodge will reveal more than one reason why this is a must-read for students, educators, parents, and anyone navigating the complexities of our connected world