
Smoooth meets Fresh as Country Fresh partners with Tropika to launch limited-edition Tropika Blueberry Cheesecake
South Africa: Something smoooth, creamy and made for sharing has arrived on the shelves of all major retailers and stores across the country. Country Fresh, the brand behind the family favourite Blueberry Cheesecake ice cream, has partnered with Tropika to launch a limited-edition Tropika Blueberry Cheesecake dairy fruit mix juice, inspired by the flavour fans already love by the scoop.
Blending Tropika’s signature smoooth taste with juicy blueberry notes, Tropika Blueberry Cheesecake is designed to pair perfectly with a scoop of Country Fresh Blueberry Cheesecake for an easy drink-and-dessert combo that turns everyday get-togethers into More Moments to Share.
“Our new product combines two South African favourites into one unforgettable moment of flavour. With this collab, we’re making it even easier for families to turn little moments, such as after-school treats, weekend braais, and last-minute pop-ins with friends and family, into More Moments to Share,” explains Manyathe Ramotsepe, Senior Brand Manager at Country Fresh.
As the ideal accompaniment to any moment, the new Tropika Blueberry Cheesecake drink can be combined with a scoop of Country Fresh Blueberry Cheesecake ice cream for the ultimate float. Finished off with fresh berries or a biscuit crumb, it adds a whole new spin to pool side drinks on a hot day, or an occasion for that matter.
“Tropika continues to deliver on its promise of smoooth, island-inspired refreshment, now with a differentiated flavour innovation. Drawing on Country Fresh’s beloved summer ice cream, the new Tropika Blueberry Cheesecake combines two leading brands to offer consumers a refreshing, indulgent experience unlike any other” adds Sveti Kovatcheva, Brand Manager at Clover Tropika.
Look out for creator recipes, in-store moments, and weekly giveaways rolling out from September under #MoreMomentsToShare and #SmoothMeetsFresh.