Pamela Niemand Introduces a New Era of Sophisticated City Living in Sandton – Lux Leisure Apartment Hotel Sandton.

Sandton’s hospitality scene has taken a bold step forward with the debut of Lux Leisure Apartment Hotel Sandton, the latest creation from trailblazing hospitality leader Pamela Niemand.

A respected pioneer who introduced South Africa to the apartment hotel model over 20 years ago, Niemand has once again delivered something remarkable. Her newest property blends the ease of home-style living with the polish and conveniences of a luxury hotel, bringing a fresh category of comfort to Africa’s most prestigious business district.

Set in the heart of Sandton’s iconic “richest square mile,” the hotel features an impressive range of accommodation options , from refined Luxury Studios to spacious One-, Two-, and Three-Bedroom Apartments, along with grand Three- and Four-Bedroom Penthouses crafted for travellers who want space to breathe and room to live.

During the unveiling, Niemand spoke about the philosophy behind the brand:

“True hospitality starts with understanding how people want to feel. At Lux Leisure, we honour that by creating spaces where guests feel welcomed, valued, and truly at ease, whether they’re staying for a night or settling in for weeks.”

Every apartment is thoughtfully outfitted with modern interiors, full kitchens, laundry appliances, private balconies, and generous living areas. The property also boasts an inviting café restaurant, a swimming pool, a fitness centre, secure parking, and round-the-clock security. Its location places guests close to Sandton City, Nelson Mandela Square, the Gautrain, and key corporate landmarks.

For Niemand, this opening marks both a celebration and a continuation of her influence on the industry:

“What we’ve built here reflects years of listening to travellers and understanding what makes a stay memorable. Lux Leisure Apartment Hotel Sandton is more than accommodation, it’s an experience designed to make guests feel special.”

The launch event brought together industry leaders, media, and long-time supporters who came to witness the beginning of a new chapter for Lux Leisure Hospitality Group. With Sandton now established as the flagship, additional properties are already planned as the brand expands its footprint.

Bookings are officially open, with high demand expected through the festive and corporate travel seasons.

Contact:

Lux Leisure Apartment Hotel Sandton

📞 +27 79 208 7165

📧 sandtonbookings@luxleisuregroup.com

Located at 125 Pretoria Avenue, Sandton, Johannesburg, Gauteng