SALM TEAM 
Some drinks are obvious. Water quenches, soda excites, energy drinks promise a quick jolt. But life doesn’t always fit neatly into categories. Sometimes, you need something that sits perfectly in between—refreshing without overwhelming, flavourful without overloading, thoughtful without fuss. That’s where PURA Soda comes in.
The modern day rarely slows down. Meetings, errands, creative bursts, and quiet moments often blur into one another. In these transitions, the “in-between” drink becomes more than just liquid—it’s a pause, a reset, a companion to life’s flow. PURA Soda fills that space effortlessly, with naturally flavoured options that are light, refreshing, and low in sugar. It’s a drink that doesn’t demand attention but quietly elevates the moment.
It’s also about choice. Life is a lot—and sometimes, it doesn’t have to be. You don’t need an energy spike or a sugar rush to feel present. A PURA Soda offers refreshment that complements your day, whether it’s at your desk, in a meeting, or on the balcony watching the sun set. Its flavours are sophisticated but approachable, striking the balance between indulgence and practicality.
In a world of extremes—too sweet, too bitter, too intense—PURA Soda owns its own space. It’s a reminder that refreshment doesn’t need to shout; sometimes, it just needs to fit, naturally, into your life. The in-between drink isn’t about replacing anything; it’s about enhancing everything.
The takeaway: Not every moment needs to be loud or fast. Some moments simply need a drink that makes sense—light, enjoyable, and entirely its own. That’s PURA Soda, the in-between drink for life’s transitions, proving that even when life is a lot, your refreshment doesn’t have to be.
ENDS
Stockists: Available at Checkers, Spar, Pick n Pay, and Clicks | R14.99–R16.99 per can
Diana Kinyanjui 
