SALM TEAM 
This past weekend, Johnnie Walker dazzled at the 2nd edition of the Luxurious Marble Circus, held at the Ground Venue in Muldersdrift.
Taking centre stage at The LMC Playground, the World’s no.1 premium scotch whisky brought its most recent creative platform, Johnnie Walker Afro – Exchange, to life through a cultural fusion of delectable Johnnie Walker cocktails, music, style, and creative energy – delivering an unforgettable festival experience that celebrated connection, creativity, and the vibrant spirit of modern luxury.
The LMC Playground became a focal point of refinement and immersion. With sweeping views of the expanded Main Stage and a constant flow of entertainment, Johnnie Walker’s activation added new layers of engagement to the Afro Exchange space.
Guests indulged in Johnnie Walker cocktails layered with rich, distinctive flavours and dove into an specially curated mixology experience that elevated the glittering occasion. Iconic performances from Oskido, DJ Zinhle, Maphorisa, Mi Casa, Soweto Gospel Choir, Laura Zimmermann, and Amy Wiles ensured much to the delight of festival enthusiasts who marvelled at the thrilling entertainment. Another highlight experience at the event was the Johnnie walker’s Art Exchange, where guests expressed themselves through painting, transforming the space into a living canvas of creativity.
“At Johnnie Walker, we believe in striding forward to create moments that spark conversation, connection, and purpose,” said Ifeoma Agu, Group Head of Culture, Influencer and Advocacy at Diageo South, West and Central Africa. “Afro Exchange is a powerful cross-cultural celebration that mirrors how Johnnie Walker creates, expresses, and defines culture. Through LMC, we invited guests into a world of luxury and play, reflection and interaction, creating an immersive experience that resonates far beyond the weekend itself.”
Now in its second edition, the Luxurious Marble Circus has established itself as a cultural event that revolutionises performance, music, design, food and art.
