Johnnie Walker Brings AfroExchange to Life Across Cape Town’s Peak Summer Moments

This summer, Johnnie Walker showed up at the heart of Cape Town’s most influential cultural moments, bringing the AfroExchange ethos to life across Jerk & Jollof, Wav Festival, and Milk & Cookies. Each event formed part of the Johnnie Walker AfroExchange Summer Tour  a cultural experience celebrating collaboration, creativity, and progress through music, food, and shared experience.

Cultural exchange happened through the blending of the Northeast African and Caribbean cultures at Jerk & Jollof; the high-energy, forward-moving musical scenes showcased during Wav Festival and the more intimate exploration of contemporary day and nightlife at Milk & Cookies. Johnnie Walker experienced the real-time progression of how culture will develop through both community and cultural channels.

Through authentic influencer storytelling, Johnnie Walker embedded itself not as a spectator, but as an active participant in moments where African creativity is shaped, celebrated, and shared.

The journey doesn’t stop here. Johnnie Walker will once again raise a glass at Milk & Cookies on the 10th, continuing the AfroExchange Summer Tour and inviting consumers to experience these cultural moments as what they truly are steps forward in a collective movement.

When Africa collaborates, the world keeps walking.